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We bridge the gap between the government and private sector by helping governments create a favorable business environment and guiding private investors through the investment process.

India's economic potential is both vast and intricate, presenting a wealth of opportunities for investors willing to engage deeply. To effectively capitalize on the burgeoning market, characterized by rising consumption, significant reforms, an improved business environment, and competitive federalism, businesses must navigate this dynamic landscape with strategic insight.

Primus Partners specializes in guiding clients through this complexity, offering comprehensive services to identify, pursue, and close promising investment opportunities. Our team of seasoned professionals brings a diverse range of expertise and are adept at facilitating large-scale industrial projects.

With unparalleled experience in providing seamless end-to-end investment realization solutions for both government and private sectors, Primus Partners is committed to enhancing domestic manufacturing in line with the government's "Make in India" vision.

By leveraging our deep understanding of the Indian market and our robust relationships with key stakeholders, we offer invaluable guidance to investors. We help navigate regulatory complexities, pinpoint lucrative sectors, and maximize returns on investment, empowering you to unlock India's economic potential.

Our Views

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Policy Square
Shaping the Future of Textiles: Insights from Maharashtra's Integrated and Sustainable Textile Policy 2023-2028
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Policy Square
Decoding India’s Trade Partnerships: Insights on CEPA and AusInd ECTA with Mr. Navdeep Suri,Former Ambassador
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Policy Square
Unlocking the Future of Commerce: A Conversation with Mr. T. Koshy of ONDC on open network for digital commerce & initiative

Our Approach

Primus Partners' Economic Potential Realization Practice is tailored to support a diverse array of clients, including domestic and international investors, government agencies, and private enterprises across multiple sectors manufacturing, technology, infrastructure, food processing, textiles, ESDM etc. Our sector-focused approach combines strategic planning, regulatory expertise, and policy advocacy with in-depth market insights to identify, assess, and maximize investment opportunities in India. With extensive hands-on experience, we deliver customized solutions that enable clients to drive growth, enhance profitability, and improve operational efficiency. By leveraging our strategic tools and expert guidance, we help clients navigate the complex regulatory landscape, unlocking the full potential of their investment projects

Service Offerings & Strategic Tools

We conduct thorough assessments to identify optimal locations for businesses, analyzing factors such as infrastructure, connectivity, resources, and regulations to align goals and maximize ROI. By leveraging our in-depth knowledge of the Indian landscape, we help our clients make informed decisions and secure prime locations that provide a competitive advantage.
  • Cost of Doing Business:We evaluate utility tariffs, wage rates, land prices, and taxes to identify regions with favorable economic conditions.
  • Ease of Doing Business:We assess regulatory compliance and investor perception to gauge the overall business climate.
  • Site Readiness & Industrial Ecosystem: We examine infrastructure availability, existing industries, and skilled labor to meet project needs
  • Social Infrastructure & Safety: We assess educational and healthcare facilities, along with environmental and safety standards, to ensure a conducive work environment.
We help clients secure attractive incentives from state governments. We analyze incentive schemes, assist in proposal preparation, and negotiate customized packages to maximize ROI.
  • Financial Modelling: We create financial models to project performance, including ROI and job creation benefits.
  • Structuring of Incentives: Using tools like the Incentive Calculator, we design tailored packages, including tax breaks and subsidies.
  • Project Reports: We prepare comprehensive reports outlining investment rationales and risk assessments.
  • Policy Benchmarking: We analyze leading industrial states' incentive policies to ensure competitiveness
Our 4-pillar approach evaluates the regulatory environment critical for successful investments
  • Ease of Doing Business: We use Business Reform Action Plan (BRAP) rankings to identify states with favourable frameworks.
  • Quality of Service Delivery: We rank states based on government service efficiency.
  • Investor Perception: We conduct investor perception surveys to gather feedback on the regulatory environment from businesses operating in India.
  • Incentive Application: We assess compliance costs and complexities to guide clients in selecting favourable regions.
We support clients beyond initial investments with comprehensive aftercare services
  • Incentive Disbursement: We assist in claiming incentives, ensuring compliance for timely disbursement.
  • Policy Updates: We keep clients informed of national and state policy changes.
  • Regulatory Scans: Regular assessments help identify impacts of regulatory changes.
  • Grievance Mitigation: We assist in resolving issues, facilitating smooth operations.

Impact Stories

Primus Partners Facilitates INR 10,000+ Crore Investment for Global Cloud Giant's India Expansion
Case Study
Facilitated ₹10,000+ Cr Investment for Global Cloud Giant's India Expansion

India’s IT and ITeS sector has been a cornerstone of the country’s economic growth, with the country now becoming a preferred destination for data centre investments...

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Primus Partners Facilitates the Grounding of INR 200+ Crore Investment for Indian Textile Legacy Conglomerate
Case Study
Primus Partners Facilitates the Grounding of INR 200+ Crore Investment for Indian Textile Legacy Conglomerate

India’s textile sector is one of the largest contributors to the country's economy ...

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Leading Indian Chemical Company Establishes New Facility with Primus Partners' Investment Grounding Support
Case Study
Leading Indian Chemical Company Establishes New Facility with Primus Partners' Investment Grounding Support

India’s chemical sector has emerged as one of the fastest-growing industries, projected to grow ...

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Leading Indian Chemical Company Establishes New Facility with Primus Partners' Investment Grounding Support
Case Study
Driving Sustainable Mobility: INR 1000+ Crore Investment Facilitation for EV Manufacturing

India's electric vehicle (EV) sector is witnessing rapid growth, fuelled by government incentives, increasing environmental awareness...

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Featured Insights

Forging Ahead: India-UAE Trade Set to Hit USD 100 Billion mark
Primus Reports
Forging Ahead: India-UAE Trade Set to Hit USD 100 Billion mark
Discover the key opportunities with the potential to further strengthen trade between India and UAE under the CEPA framework .
$2.4 billion textile opportunity
Primus Op-Eds
$2.4 billion textile opportunity:
Explore the pivotal role of the textile and apparel industry in the global economy, including its impact on employment, trade, and innovation.
Online Advertising by Indian MSMEs
Primus Reports
Online Advertising by Indian MSMEs
The Report on 'Online Advertisements by MSMEs: Insights, Impacts and Way Forward' released in collaboration with EGROW Foundation

Meet the experts

Kanishk Maheshwari

Kanishk Maheshwari

Co-Founder & Managing Director

Raksha Sharda

Raksha Sharda

Vice President

Connect with our
Economic Potential Practice