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India's capital markets are experiencing remarkable growth, driven by a confluence of favourable economic indicators, technological advancements, and increasing investor participation. The National Stock Exchange (NSE) has become the fourth-largest globally, with a market capitalization exceeding USD 4 trillion, showcasing a doubling in value over four years. The rise of digital adoption, spearheaded by the India Stack—comprising initiatives like Aadhaar and the Unified Payment Interface (UPI)—has revolutionized access to financial markets for millions of retail investors.
With nearly 3.18 crores of new demat accounts opened in 2024 alone, the retail segment is gaining momentum in initial public offerings (IPOs) and equity trading. The rise of passive investment strategies like Exchange-Traded Funds (ETFs) has further contributed to the expansion of the Indian capital markets. Traditional brokerages are diversifying services and investing in technology for enhanced operational efficiency.
Primus Partners provides expertise in the capital markets sector, with a commitment to enhancing financial inclusion, driving digital transformation, and promoting sustainable finance. Our comprehensive services encompass policy outreach, capacity building, and strategy and transformation. By leveraging our expertise, we empower organizations to navigate the complexities of the market, adopt cutting-edge strategies, and foster sustainable practices that align with the evolving demands of investors and stakeholders, ultimately driving wealth creation for all involved.
Primus offers advisory services for FinTech platforms to streamline trading, investment, and financial services. Companies that are able to adapt their business models to these changes will not only be able to improve margins but also grow at exponential rates from 100% to 200%. Our advisory helps enhance client experiences, automate processes, and support both retail and institutional investors in achieving financial success.
Primus provides guidance in navigating the complex regulatory landscape for capital market players. Our services help clients stay compliant with evolving legal frameworks, ensuring smooth operations while adapting to market changes and maintaining transparency. We also facilitate strategic engagement with key government and non-governmental stakeholders, helping businesses build alliances that support their policy objectives.
Primus is dedicated to advancing the innovation mission for fintech firms, supporting the implementation of this vision through a variety of initiatives, including accelerator programs, hackathons, and use case challenges. By engaging in these activities, Primus helps fintechs identify market needs, refine their products, and accelerate their growth, ultimately driving transformative change within the financial technology landscape.
Primus supports Web3 startups and companies in harnessing India's vast potential for Web3 innovation. We facilitate outreach to key government stakeholders and establishing strategic partnerships, helping businesses expand and achieve their growth objectives.
Driving digital transformation and innovative business models to boost growth by 100% to 200% in a five-year horizon, along with ensuring competitiveness and market relevance
Strategic insights to maximize earnings and untap new revenue streams to increase revenue by as much as 50% to 100% in the short-term
Streamlining operations and implementing efficiency measures to ensure financial efficiency and cost reduction by up to 50%
Elevate customer satisfaction and loyalty through tailored engagement strategies and retention initiatives. We have seen that customer loyalty, referrals and employee productivity can increase by 25% to 50% through our solutions.
Managing Director
Vice President
