Charu Malhotra,Co-founder & Managing Director, Primus Partners, discusses the shifting startup culture from Tier-1 to Tier-2 and Tier-3 cities in India. She highlights the growth of startups in these smaller cities, driven by favorable business environments, government support, and a rising skilled workforce. Emerging sectors include e-commerce, healthcare, and Agri-Tech, with a significant investor focus on tech-driven innovations.

She notes that cities like Bhopal, Coimbatore, and Jaipur are becoming notable startup hubs, attracting attention for their unique regional opportunities. However, startups in Tier-2 and Tier-3 cities face challenges such as funding difficulties, talent acquisition, and limited networking opportunities. Despite these hurdles, the future appears promising, with over 49% of India’s recognized startups originating in these areas, driven by lower operational costs and a supportive ecosystem. The evolution of the startup landscape is seen as essential for fostering innovation and addressing local challenges.Read Now!