Primus In News
Leading Voices from Bollywood Agree on the Need for Doing More for Positive Portrayal of Women in Media and Entertainment
15-08-2024
Primus Partners organized a conference on the positive portrayal of women in media and entertainment, featuring key figures like Shabana Azmi, Farhan Akhtar, and Anupama Chopra and others. During the event, industry leaders highlighted the need for improved data transparency, gender sensitization programs, and mentorship for aspiring female professionals.
Charu Malhotra, Co-Founder and MD, Primus Partners, highlighted the growing demand for positive stories and the current scarcity of such content. She emphasized that the conference aims to help develop actionable plans for both the industry and government. Read Now!
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